New Product Development support
Helping Marketing and NPD teams understand the nutrition environment at the START of any health and wellness project enable them to ask the RIGHT questions and can help unlock many more valuable insights.
• Working with your NPD team to translate nutrition science and consumer trends into innovative products that engage consumers.
• Practical detailed advice on formulations, functional ingredients, portion sizing, traffic light labelling, CSR commitments and government policies.
Nutrition &Research Strategy
Where is your business going in terms of health and wellness?
Many food businesses understand the value of knowing where they stand in terms of the nutrition challenges we face globally. Having a clear strategy about what the company is doing to face these challenges is essential for both internal and external stakeholders. Shareholders want to know that companies are facing these challenges head-on and have NPD to support brand and category growth in the area of health and wellness. Consumers want to know how the food they buy fits into a balanced diet and active lifestyle, or, for some consumers how it fits with their specific dietary needs.
Yvonne can work with you to achieve clarity when it comes to nutrition and health strategy. She can help translate this into NPD and reformulation activities and assist companies plan where they want to be in the future in terms of sustainable nutrition.
Specialising in regulatory services covering:
Marketing Communications
Commercial communcations are bound by food regulations. Our consultancy writes material that is both engaging for the reader but is also compliant with various regulations. This can cut down on time taken to create and review material for websites, advertising and communciations.
Considering how to engage health professionals in understanding the benefits of your product? Professionals are less concerned about your brand and more about the science behind it and whether they find this credible. Yvonne can help you write material that is useful to healthcare professonals